Two days ago, the Mirror published on-line that Mark Warner had decided to pull out of Luz due to dwindling trade following the Madeleine McCann incident.
From the Mirror –
One local said: “This place has never been the same since Madeleine went missing. It is as if a cloud is hanging over the place the whole time.
“Now the British police keep returning and it rakes it all up again.”
The Mirror reports that the parents were checking every 30 minutes.
The Express today, on-line, reports that Mark Warner has decided to pull out of Luz due to dwindling trade following the Madeleine McCann incident.
From the Express –
One local added: “This place has never been the same since Madeleine. It’s as if a cloud is hanging over it the whole time. British police keep returning and raking it all up again.”
Obviously, the locals are all singing from the same hymn sheet. It could not possibly be that the Express has cut and pasted the Mirror report, could it?
The Express has the parents checking every 15 minutes. That increased frequency of checking makes the story spicier, don’t you think? After all, if the parents were being so safety conscious, then Luz must be a really dangerous place.
Neither the Mirror nor the Express tells the reader that Thomson Holidays has taken over the contract at the Ocean Club, or that Luz through Thomson is already on Thomson.co.uk. That would kind of spoil the Mark-Warner-pullout-devastates-Luz story, and there is no reason why the media should accurately report a situation if it spoils a good story.
I predict that other tabloids will pick up the Mirror story and run with it much as it originally appeared, with a little garnish on the side. I also predict that within a month the ‘news’ that Thomson has taken over will appear, probably first in the Mirror. After all, that is another story about Madeleine and Luz, and it fills a few column inches or provides another opportunity to sell on-line advertising.